One thing I have learned over my years is that, no matter where I have worked, it has alwa…

One thing I have learned over my years is that, no matter where I have worked, it has always come down to cash flow. I've seen it in small companies, mid-sized businesses and large enterprises. In privately owned companies and listed companies. In telecom and across other technology industries. In my own businesses and in companies owned by others. In new start and in established businesses. Different products. Different markets. Different people. The challenge has always been the same - Cash. The older I get, the more I realise that starting a technology company is not really about technology. - It's about surviving. When you first get an idea, everything feels possible. You believe in the product. You believe you can make a difference. You are excited to build something that doesn't exist today. Then the bills start arriving: You need to pay for company registration, lawyers, accountants, software, prototypes, testing, certifications, marketing, salaries, insurance... and the list never seems to end. Sometimes I honestly wonder why it has to be so difficult and expensive just to give a good idea a chance. I've also realised that many startups don't fail because the technology is bad. They fail because they run out of cash before they have enough time to prove themselves. Cash flow is probably the most underrated part of entrepreneurship. Nobody dreams about managing cash flow when they start a company, but without it, even the best ideas never reach the market. To everyone building something today: don't give up. The journey is harder than most people imagine, but creating something from nothing is still one of the most rewarding things you can do. Keep believing. Keep building. https://www.linkedin.com/posts/kjell-karlsson-4283665_one-thing-i-have-learned-over-my-years-is-share-7489652194363875328-qCMT/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADxROABbc-TV2EVDhYXH_IJZ4NCUzO07SQ