Most companies don't suffer from too few ideas. They suffer from trying to do too many thi…

Most companies don't suffer from too few ideas. They suffer from trying to do too many things at once. One of the most difficult things in business is staying focused and really believing in what you already have. Customers want a few extra features - Engineering wants to change a few things - Industrial Design wants to make an update - Management has another idea. Individually, many of these ideas are probably good. But together, they create complexity. There is always a temptation to change, improve and add. Sometimes the harder decision is to stick with what you have built, keep selling it, monetize it properly, and make product upgrades in a timely and controlled way. Good organizations are full of people with ideas. That's a strength. But it can also become a weakness if everyone is pulling the company in a slightly different direction. Doing a few things really well is normally better than trying to do many things at the same time. Because when everything is a priority, nothing really is. And the risk isn't that you do fewer things. The risk is that you do many things — and none of them particularly well. I have done this mistake more than once… Focus is not a lack of ideas. It's the discipline to say no to good ideas so you can execute the best ones.